At Slide Hustle, we believe a burger should do more than fill you up — it should stop you in your tracks. What started as a late-night craving and a side hustle has grown into a full-on passion project: smash-style sliders built with bold flavors, handcrafted sauces, and the kind of personality that keeps you coming back for more.

At the center of it all is Chef Jordan Urnovitz, a Gilbert-based chef who has been cooking under the name Nomad, By Food for years. That moniker grew into a social media following, a brand, and ultimately the Nomad By Food Co., where Jordan has brought custom dining experiences to life across Arizona. From private dinners for two to catering events for thousands, his cooking has always been about more than food — it’s about creating moments people remember.

Jordan’s journey has been anything but ordinary. He’s plated fine dining tasting menus, built buffets for massive celebrations, and everything in between. Along the way, he was named Arizona Home Top Chef (2016), appeared on Food Network’s Guy’s Grocery Games, and showcased his creativity at festivals like the Phoenix Food & Wine Experience. His story is one of hustle, heart, and a relentless drive to push flavor further.

Slide Hustle is the slider concept Jordan has been quietly planning and perfecting for over a decade. It’s the natural evolution of his Nomad By Food journey — taking the precision and creativity of high-end dining and channeling it into something playful, approachable, and seriously delicious. Every patty smashed on the grill, every sauce stirred from scratch, every bun toasted just right carries that same attention to detail and love of craft.

For us, sliders aren’t just small burgers. They’re the ultimate blank canvas — a way to pack big, unexpected flavor into every bite. And that’s what Slide Hustle is all about: bold food, no shortcuts, and a whole lot of hustle.

And here’s the twist: our story comes with a hero. The Superhero Burger Man — Jordan’s alter ego — swoops in to rescue hunger, one slider at a time. He’s the spirit of Slide Hustle itself: fast, fearless, and always ready to save the day with flavor.

This is food for dreamers, grinders, and anyone chasing what’s next. Because when you bite into a Slide Hustle slider, you’re not just getting a burger — you’re joining a story that’s been years in the making, led by a chef, a hustler, and a hero in a cape made of cheese.